Helping families in need


Anyone who has young children knows that parenting can be challenging in the best circumstances. For people in dire financial need, it is even harder.

Within the London Borough of Bromley, there are large areas of social deprivation, particularly in areas such as Anerley, Penge, Crystal Palace, The Cray Valley, Orpington, Grove Park, Downham and Mottingham.

Bromley Brighter Beginnings (BBB) was inspired by, and modelled on, a similar project set up in Staffordshire, to assist parents of young children living in those deprived parts of the borough.

We received our first referral in October 2012, to provide a woman living in a domestic violence refuge in Bromley with some clothes for her baby.

Since then, BBB has grown, and word of our work has spread throughout the borough. We have already helped around 200 local families, by providing them with our newborn packs, or secondhand, donated items for their children.

“You truly do not understand how genuinely grateful we are….From the bottom of our hearts thank you all so very much” ~ Mum to Freya (19 months) who suffers from a rare, life-limiting condition and for whom we were able to source a desperately-needed buggy

We do not accept requests direct from individuals, but by means of a referral system; families in need are referred to us by health professionals such a midwives, health visitors, refuge officers and parenting practitioners.

Bromley Brighter Beginnings News

Shining a Light on How You Can Help


We need as many people as possible to get involved with the #shinealight campaign to:

  • shine a light on the extent of child poverty in our borough, the complex reasons for it (including domestic abuse) and the effect of poverty on children;
  • shine a light on the ways more »

Shining a Light on Bromley Women's Aid

Many of the women we support live in domestic violence refuges in Bromley, which are run by Bromley Women’s Aid (BWA). But according to Constanze Sen, CEO of BWA, resources are so stretched that for every one woman who is given a place in refuge in Bromley, ten are more »

Shining a Light on Volunteering for BBB

Everyone who works for BBB does so on a completely voluntary basis. We all have young children, as well as various other commitments (like jobs!) and it can be a challenge to fit it more »

Shining a Light on How BBB Was Born

Just over 5 years ago, I read an article in an NCT magazine about a group of volunteers in Staffordshire who were creating packs of essential items for destitute new mums. These included things more »

Shining a Light on Mothers Seeking Asylum

Many of the women who are referred to Bromley Brighter Beginnings are survivors of domestic abuse, but there are many other circumstances in which our help is requested. One case with which we dealt that I will never forget involved a young woman who had applied more »

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